Walkers
    • Walkers

    • Client: Walkers - Pepsico
      Role: Creative & Lead Designer
      Discipline: Design & Prototype

    Spell & Go Project: an amazing adventure with Walkers, they asked to create a new promotional campaign with two main objectives - announce Walkers new flavours and engage people to speak about it over a national spelling competition.

    This huge campaign envolved 6 agencies and different platforms, but the main core was the website: engage the public and share content over social media.
    I was the lead digital designer, responsible for the entire graphical and interactive direction of the website.

    • Walkers

    • Client: Walkers - Pepsico
      Role: Creative & Lead Designer
      Discipline: Design & Prototype

    Spell & Go Project: an amazing adventure with Walkers, they asked to create a new promotional campaign with two main objectives - announce Walkers new flavours and engage people to speak about it over a national spelling competition.

    This huge campaign envolved 6 agencies and different platforms, but the main core was the website: engage the public and share content over social media.
    I was the lead digital designer, responsible for the entire graphical and interactive direction of the website.

  • UX

  • & Concept

  • The project's true value was on sharing information between competitors, Twitter and Facebook were main tools to get it, and it was created a visual journey where the user could easily communicate with other competitors on social media in order to swap letters or share your results with your friends.

  • UX

  • & Concept

  • The project's true value was on sharing information between competitors, Twitter and Facebook were main tools to get it, and it was created a visual journey where the user could easily communicate with other competitors on social media in order to swap letters or share your results with your friends.

  • UI

  • & Brand Identity

  • I designed a differentiated user experience that made the collecting letters process and the entire competition more enjoyable thanks to smart animations and interactions.

  • Colour Code & Branding

  • UI Style & Animated elements

  • UI

  • & Brand Identity

  • I designed a differentiated user experience that made the collecting letters process and the entire competition more enjoyable thanks to smart animations and interactions.

  • Colour Code & Branding

  • UI Style & Animated elements

Over two million community members in the UK were sharing the digital campaign's content. 

Over two million community members in the UK were sharing the digital campaign's content.