100%Optical
    • 100% Optical

    • Client: 100% Optical
      Role: Lead designer
      Discipline: UI & UX Design

    Project: 100% Optical is London's new annual international optical trade event for industry professionals.

    The request was to keep a professional look & feel, feature international brands, adapt the new brand style and get partners.

    • 100% Optical

    • Client: 100% Optical
      Role: Lead designer
      Discipline: UI & UX Design

    Project: 100% Optical is London's new annual international optical trade event for industry professionals.

    The request was to keep a professional look & feel, feature international brands, adapt the new brand style and get partners.

Usability

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  • UX

  • & Concept

  • The experience needs to be flawless, as the user has to be convinced that 100% Optical is the right place to make new professional contacts.

    Using CSS Media Queries, the website structure is fully responsive, compatible on a large variety of platforms and increasing the customer reach.

  • UX

  • & Concept

  • The experience needs to be flawless, as the user has to be convinced that 100% Optical is the right place to make new professional contacts.

    Using CSS Media Queries, the website structure is fully responsive, compatible on a large variety of platforms and increasing the customer reach.

  • UI

  • & Brand Identity

  • The design strategy was focused on emphasising the companies products and corporate stand. Pulling inspiration from the corporate colours, alongside enticing visuals, I constructed a site which improved the user experience, increasing the retention rate and general enquiries across the board.

  • Colour Code & Branding

  • UI

  • & Brand Identity

  • The design strategy was focused on emphasising the companies products and corporate stand. Pulling inspiration from the corporate colours, alongside enticing visuals, I constructed a site which improved the user experience, increasing the retention rate and general enquiries across the board.

  • Colour Code & Branding

Over 8,000 professional connections

Over 8,000 professional connections

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