Shanghai
    • Design Shanghai

    • Client: Design Shanghai
      Role: Lead Designer
      Discipline: UI & UX Design

    Project: Design Shanghai 2015 is China's leading international design event with over 42,000 visitors, that included more than 300 participating brands and galleries as well as engaging installations and a varied programme of events. 

    As the Lead designer, I was responsible for the entire new website and promotional email and advertising, redefining the User Experience for the website and studying new interactions between the User and the Interface.

    • Design Shanghai

    • Client: Design Shanghai
      Role: Lead Designer
      Discipline: UI & UX Design

    Project: Design Shanghai 2015 is China's leading international design event with over 42,000 visitors, that included more than 300 participating brands and galleries as well as engaging installations and a varied programme of events. 

    As the Lead designer, I was responsible for the entire new website and promotional email and advertising, redefining the User Experience for the website and studying new interactions between the User and the Interface.

Usability

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  • UX

  • & Concept

  • The browsing experience is enhanced with the use of filters, related articles, and with the use of images that can easily represent what you are searching for.

    To make this site fully responsive, I completely re-designed and adapted the entire site for mobile and tablet. Highlights include a mobile specific navigation and filter system and an auto-scaling browsing experience.

  • UX

  • & Concept

  • The browsing experience is enhanced with the use of filters, related articles, and with the use of images that can easily represent what you are searching for.

    To make this site fully responsive, I completely re-designed and adapted the entire site for mobile and tablet. Highlights include a mobile specific navigation and filter system and an auto-scaling browsing experience.

  • UI

  • & Brand Identity

  • I designed the UI to perfectly go together with the brand identity: the same signature colour, type-based icons, and the same main font for all campaign.

  • Colour Code & Branding

  • Typography

  • UI

  • & Brand Identity

  • I designed the UI to perfectly go together with the brand identity: the same signature colour, type-based icons, and the same main font for all campaign.

  • Colour Code & Branding

  • Typography

Data

In Addiction to Design Shanghai, I created Design In, a product design platform in order to promote the event beyond Asia, to New York and London.

Data

In Addiction to Design Shanghai, I created Design In, a product design platform in order to promote the event beyond Asia, to New York and London.

The browsing and the web experience are smooth and hassle free 

The browsing and the web experience are smooth and hassle free 

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